Start with the agency owner's week
The best decks in this space open with a real scene: an agency owner who has families waiting but not enough caregivers to staff them. Show how many hours go into posting jobs, chasing applicants, checking backgrounds and filling shifts after someone quits.
Georgia ranks last in the U.S. for available caregivers, so every Atlanta agency feels this. Your job is to show you understand it better than anyone.
The slides that matter
Problem: which step breaks first, hiring, onboarding, scheduling or keeping caregivers, and what it costs the agency in lost visits. Customer: the specific agency you sell to first, by size and type. Solution: the one workflow you make dramatically faster, shown simply.
Traction: agencies using it, paying for it or piloting it. Team: why you understand caregivers and agency owners. The plan: the milestones your next stretch of work gets you to.
Speak to caregivers too
Agencies buy the software, but caregivers decide whether it works. Show what changes for them: faster hiring decisions, shifts that fit their lives, reliable and quick pay, and a reason to stay.
A product caregivers like is a product agencies keep paying for.
What to leave out
Huge national market slides, five-year projections and long competitor grids. Keep it to 10 to 15 slides about the Atlanta agencies you can win first, and send it as a PDF.